Case study: A brand strategist's website overhaul

At the start of 2023, I worked with Zurich-based brand strategist and designer Simona Cellar. In her day-to-day, she transforms her clients’ visual identities and gives their brands an overhaul. In this project, I somewhat slipped into Simona’s shoes by giving her website a copy makeover.

The project

Swiss brand designer Simona approached me in October 2022. As she was working on upgrading her website, she needed someone to edit the English copy as well as transcreating the written content into German. Lastly, Simona needed video scripts in both English and German as she wanted to greet her website visitors with a short introductory video.

The process

Well rested and with fresh ideas, we kicked off the project in January 2023.

Simona had already written a first draft of the English website copy. My first step was to copy edit said draft, making sure it was clear, impactful and search engine optimised. I also came up with a headline and tagline, which Simona can use across various channels.

After Simona’s fantastic constructive feedback and a few amends, it was time to localise the English copy into German. As Simona is Swiss, I made sure to incorporate any Swiss-specific spelling and references. After we had successfully nailed the English copy, the German first draft was almost perfect, leaving only a handful of revisions to be made.

Lastly, I created two video scripts for Simona’s introductory videos, which sit on her home page.

Together with Simona’s skills in design, she now has a great website which provides a seamless user experience and includes professional, clear and personal copy. From me starting on the copy editing to Simona signing off the last deliverables, the whole project took four weeks.